We are rapidly growing UK based company dedicated to meet all your beauty and fragrance needs. We pride ourselves on offering you the best quality products from premium beauty brands to fresh innovators and smaller niche bestsellers from around the globe.


Our mission is to provide you with the most competitive prices on all the best beauty and fragrance brands you love. We have a portfolio of over 5,000 lines currently in stock and we are adding new stock for you to explore day by day; couple this with great customer service, we are sure you will love what ‘I Must Have It’ HAS for you!

We are constantly reviewing our stock and prices to ensure you get the very best quality at the best price. We have negotiated hard with established suppliers so our customers can benefit from consistently low prices on their favourite fragrances and cosmetics.

We are continuingly adapting to changes in the industry and new trends in the market, and we are proud to have a growing range of vegan and organic beauty brands. With a greater emphasis on cleaner products, we hope to deliver more and more innovative lines for you to try.

Speedy delivery is important to us and we have collaborated with worldwide delivery services to ensure you get the products you want quickly and reliably.


We want to offer you the very best customer experience that’s why we have our onsite blogs and latest trending news to give you more information and more choices right at your fingertips. Our independent reviews and expert insights will help you discover more and whatever your beauty concern, we are sure you can find what you need at ‘I Must Have It’.

Join our mailing list to find out more and to benefit from our special offers and events. Enrol on our loyalty programme, It’s free and simple and you will receive exclusive discounts as a VIP member.


Our Customer service is paramount to us and that’s why we have online consultants throughout the day for any queries you may have. Alternatively, you can call and speak to our customer services team.   We actively encourage feedback from our valued customers to help improve the way we work and to ensure we are delivering the very best; we want to successfully grow to become a market leader.